"So Many Innovative Catheters": Breaking Down The Game Tape Of My Favorite Commercial
I understand the necessity of television commercials, but I, like most of the TV viewing public see them as a nuisance. Every now and then, one special ad becomes the show, and when it's over you sit hoping that during the next break you'll be treated to it again. For me, that ad is the Liberator Medical Supply "Catheter" ad. I know, that's a weird choice. There aren't any talking animals, and GEICO isn't involved. (Quick aside: I've never met anyone who has GEICO. I think they exist solely to make commercials.) If you've never seen it, take a look: Let's break down this incredible spot. Immediately, we are pulled into this commercial by a simple question: Personally, I don't use catheters at all, but I'd be lying if this question didn't at least make me stop and think the first time I heard it. Next we're introduced to our hero, Jim: What a cool guy. The shades, the thum